A New Era Begins: BankCherokee Launches Brand Refresh & Digital Upgrades
BankCherokee Unveils Brand Refresh, New Website, and Innovative Online Banking Tools as It Embarks on Next Chapter of Growth
BankCherokee, the trusted business bank serving the Twin Cities since 1908, is ushering in a bold new era this fall with a modern brand refresh, new website, and the launch of their updated digital banking experience. These initiatives reflect the bank’s commitment to seamless solutions while staying true to its relationship-driven roots.
A Modern Look with Deep Roots
BankCherokee’s updated visual identity includes a new logo, color palette, and modern design language that balances confidence with approachability.
“Our refreshed brand is more than a new look; it’s a reflection of our values,” said Andy Gesell, CEO of BankCherokee. “For over 100 years, we’ve believed that relationships matter more than transactions, and this evolution reflects our promise to continue serving our clients with integrity, speed, and heart.”
The new logo was designed with intention: a series of person icons encircle a central point, symbolizing the bank’s people-centric philosophy. The negative space forms an arrow, creating a bridge-like shape that references the iconic St. Paul High Bridge. This bridge metaphor underscores connection, accessibility, and forward momentum; values that are at the core of BankCherokee’s mission. The brand’s navy, orange, and white color palette provides a timeless foundation while complementing its heritage.
A Website That Puts People First
In tandem with the rebrand, BankCherokee has launched a fully redesigned, mobile-first website built to simplify the client/user experience. The site features a clean look, intuitive navigation, and authentic photography of the bank’s real locations, clients, and team members.
“The new website is designed for the way people bank today: quick answers, clean design, and mobile-first. It also highlights what truly sets us apart: the real people behind the bank and the real relationships we build with our clients,” said Gesell.
The site also celebrates the stories of BankCherokee’s business clients and highlights the bank’s ongoing investment in the local Twin Cities community. Whether clients are exploring business banking solutions or career opportunities, the site makes it easy to understand the company values and connect with the team.
Digital Banking for the Next Generation
Earlier this month, BankCherokee launched a new, seamless digital banking platform that makes it easier than ever to access the banking tools you need.
The upgraded digital app makes everyday banking simpler and faster for BankCherokee clients. Whether they’re on a job site, at the airport, or scrolling at home, the app makes it easier and more secure to monitor and manage their money.
“Banking is about connection,” added Gesell. “Our new brand, website, and online banking tools show that a local community bank can offer cutting-edge solutions without losing the personal service that big banks can’t match.”
